Color is, often, the first thing that catches a potential customer’s eye when he or she stumbles across your brand online, in a store, or at an event. The right colors draw a person in by clearly articulating the feeling and aesthetic of your brand. The wrong color, on the other hand, pushes a person … Read more
Creating a strong brand is a must for any business. You want who you are and what you’re about to be crystal clear to your clients and customers. And in order to build a strong brand, business owners spend a ton of time, money, and energy on their branding – creating the perfect logo, developing … Read more
The psychology of color in marketing and branding has always been one of the most interesting and controversial topics that date back to the early years of marketing and the very first advertisements. Now, color has been always used to persuade people, give them an extra boost to try out the products or services or … Read more