Although tools, such as emails, just take you a click of “send” to deliver your messages to your customers or business partners. But a letter sent via email seems to be too common-place in the digital world. In other words, this quick method of sending letters doesn’t show much of what you care for your customers. You need somethings nice to grab your customers’ attention at the first glance. That’s when letterheads come in handy!
What Are Letterheads?
A letterhead is the heading – usually at the top, of the letter paper (or stationary). It typically includes the company logo, company name, address, and contact information. A well-designed letterhead acts like a company pad that makes letter papers look much more formal and professional.
Where Can Letterheads Be Used?
People often assume that only big corporations employ letterheads to communicate between two parties. However, the truth is that businesses of all sizes, either an individual, a small company or a large corporation, should use letterheads in their letters.
Additionally, letterheads can be utilized for various purposes, such as:
- Writing invoices
- Minuting notices or meeting
- Tendering legal announcements and inter-departmental statements
- Providing business-related information for other parties
The workplaces aren’t the only places where letterheads are used anymore. In fact, even at home, more and more people can now employ letterheads for their personal purposes – with the help of some online letterhead makers or editing programs.
Major Letterheads’ Roles in Business Letters
In this part, let’s check on how letterheads can help in boosting up a business:
1. Most Basic Introduction
Letter paper is one of the most significant printing collaterals in any enterprise. That’s why it suffices to say that the letterhead is amongst the company’s most valuable documents, on which the company logo and other contact details are shown beautifully.
Every company has its own letterheads. Those that can both spread the company’s image, as well as shaping it and distinguishing one company from another. Often, the prospective customers recognize a brand by its logo placed on the letterheads.
That’s why one shouldn’t underrate a letterhead’s importance when it is used on a company’s stationery. For the company, with a careful arrangement of its logo, the letterhead contributes a positive addition to the brand’s image.
2. A Legal Document
The letterhead is often used in all official correspondences because it is considered a legal document. To be more precise, a company’s set of letterhead represents the whole enterprise just via its significance, meaning, and usage priority.
3. Imply the Professionalism
Customers are pleased if they are regarded formally. The business letter is inherently formal in itself. This sense of professionalism can be heightened by the right arrangement of a letterhead.
In most customers’ perspective, the size of the business may be irrelevant, but a letterhead is decidedly the ruler to measure a company’s competency. Without this factor, the business letter will be bare and give the clients reason to question said company’s ability.
That’s why big and small firms strive so hard to personalize their professionalism with the prospective clients via the use of the letterheads. As such, the sense of seriousness, the firm brand, and what it represents are effectively established, while the feeling of it being a personal letter is lessened.
4. Letterhead as Salesperson
In addition to representing the business, the letterhead helps promote the company as well. It is understandable because readers must be hooked first by an eye-catching letterhead before they can decide to keep reading or not.
This is another reason why it is deemed a vital factor for any business: A letterhead, if combined wisely with the right design, template, etc., can build a pretty impression on the firm’s professionalism to the readers.
If the letterhead pleases the potential client’s eyes, it has successfully advertised the brand.
5. Customer Persuasion
The first impression is very crucial. What people see at first glance will either persuade or discourage them from keep on reading. In this case, it is the letterhead that will catch the client’s eyes first.
People would feel safer with letters that give off an explicit sense via a well-presented letterhead. Thus, it’s most likely the company that has a proper letterhead on their business letter is elected.
Conveyed by the letterhead are the firm’s important details which help increase the sense of honesty, reliability, and providing a clear overview of the company’s vision.
What’s more, the letterhead aids in adding authority to the company’s branding and makes it look more qualified. Also, thanks to letterheads, businesses show that their letters are officially sent from a working, real company, not a fraud.
6. Marketing Tool
Letterheads provide readers (who may be future customers) with correct, clear contact information so that they can get in touch with the firm easily.
In other words, depending on the letterhead design, template, and resolution, it can become a useful tool to attract potential clients and boost sales for the company.
What to Take into Consideration When Creating a Letterhead?
In addition to letterheads and their roles in business letters, do you know what to mind when creating a powerful letterhead? Here are some essential factors determining an excellent letterhead:
- Letterhead size: Employ web-friendly measurements. Preferably, the letterhead should be 900px by 100px.
- Letterhead template: Among various types of templates for letterhead design, one of the most popular options is the easily-centered layout.
- Letterhead resolution: For the best results possible, a letterhead should have a resolution of 300 dpi at the very least.
For those who’re short on time or not quite sure how to create a professional letterhead, there’re online letterhead makers available, such as DesignBold. Or, you can build your own work from a simple design of one color to the multi-color ones with foiling, embossing, etc.