Business branding is one of the first priorities of your business, whether it is a start-up or corporation. Because simply saying, business branding is what the customers see about your company. That is the reason why it should be done correctly and effectively in order to make your business stand out of the market. In addition, doing good business branding also makes a positive impression on your customers and partners by showing professionalism and consistency.
Some companies invest a lot into business branding and some prefer saving the cost by doing on their own. In fact, 77% of startups and entrepreneurs rely on personal savings to get their businesses off the ground. Meanwhiles, 82% of businesses that fail to do so because of the lack of funds.
This article will introduce some tips to master your branding in cost-saving, professional and powerful ways through many branding tools, including a logo, email header, letter header.
1. Logo
Firstly, a logo is the face of your company. Owning a good logo is not only essential to your business and branding, but it is also important to help attract new customers. If a person sees an eye-catching logo on advertisements or promotional products, he/she will remember your brand, which leads to their buying actions. Therefore, a logo should be memorable, straightforward, and demonstrates who you are as a brand – without being visually overwhelming for your customers. You can create yours by customizing a logo template with a new background, new graphics, new fonts and new effects to create a logo that’s true to your brand image.
2. Email Header
Email marketing is one of the most powerful weapons in a marketing plan; on average, it generates $38 for every $1 spent. It allows you to deliver targeted messages to your audience, draws attention to your new product launches or sales, and builds a relationship with your core customer base.
However, the email content is not enough to hit the goal. It is fundamental to keep your branding consistent with a header that features your business’s logo or color palette. This email header template fits all email clients and allows you to customize a header to start off your email with a bang that makes your readers keep scrolling.
3. Letter Header
A letterhead is as important as a brand, as it represents a company and can be the first impression to the company’s potential customers. Therefore, a letterhead must look professional, otherwise, people might assume the business is less competent and not one they want to have any dealings with. A well-branded letterhead will be the key to help build your brand recognition in the receiver – whether they’re a customer, vendor, or potential client. These customizable templates will help you consistently branding every letter and piece of correspondence of your business.